To say that trends and customer demands can often create a disconnect between a bar’s operating procedures and reality is an understatement. This also holds true to different (and often conflicting) needs within your customer base.
A large fringe of bar patrons is craving those “instagramable” Cocktails that must be beautiful and experiential while simultaneously delicious and fresh. These time-consuming cocktails are ones that most passionate bartenders are happy to make. However, there is another fringe of guests hanging out at the same bar that is also craving for their bartender to spend more time with them and connect in a meaningful way.
For this reason, many bars have adopted cocktail batching as a valid solution to keeping the cocktail quality high while having more time to engage with guests.
Batching is basically a technique that allows the bar to prepare multiple drinks in bulk. It is not a crime of quality just like preparing the soup of the day in bulk is not; especially when done properly.
From a taste, standpoint batched cocktails can vary in the outcome. Some are inferior in flavor, some can taste the same, and some can taste better.
A pre-batched cocktail has the ability to evolve as the ingredients mingle together for a period of time. Sometimes that evolution can create a magic flavor that A-la-minute mixing is not able to achieve. Other times that evolution might eliminate some notes of freshness in the cocktail. It just varies from the recipe, ingredients, the container, and the storage area.